Human rights Open Academy.
Deciding to start a new Academy, is an important decision that involves many people, a lot of planning and many hours of trial and error. One important aspect of a new institution is all its branding, more if it is targeted to a reach an specific amount of people.
We thought that the first challenge of a new Academy is to seem different, interesting and knowledgeable. In order to achieve that, we developed a whole brand system based in two disrupting colors based on wisdom and change. At the same time we decided to make it look modern and ageless, for that we decided to use a very minimal and clean design. This way, the most important thing to communicate was the courses and Academy information.