For this particular brand, the client wanted a whole new lawyers agency, with a short name and a disruptive design that could be memorized by anyone. The client wanted to communicate wisdom, justice and confidence in the brand.
We started by creating a story behind the brand, then we designed its icon based on an owl symbolism of wisdom.
The brand system and the color palette were carefully selected in order to communicate the confidence and professionalism that a law firm needs. To end up with the details, we balanced the layout design with a minimal arrange of information. Bringing all together into a fresh brand which communicates knowledge and wisdom to the client.